Consumer Product Testing – Looking beyond “Liking”

At Eolas International, we have over 20 years experience of product testing with consumers and sensory panellists.  As Ireland’s largest sensory provider, we have partnered with FMCG clients around the globe and have tested more than 75,000 products in our modern, purpose built testing facilities and in the Irish marketplace. Product testing is sometimes seen Read more about Consumer Product Testing – Looking beyond “Liking”[…]

Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance

In 2018, Eolas International highlighted that more and more, consumers are involved in the measurement of product quality in the marketplace as businesses strive to understand what product quality and experience truly means to their shoppers. Welcome to the start of 2019, and this year promises that this movement will accelerate, and we will also Read more about Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance[…]

Consumers want to be heard; Are you ready to listen?

Here, at Eolas International, we are seeing a move away from expert measurement of quality – no longer is it solely measured in labs or by a team of experts but by consumers during in the moment usage occasions. Increasingly we are working on projects with our clients to understand what quality means to consumers, Read more about Consumers want to be heard; Are you ready to listen?[…]