5 ways engaging in consumer research can benefit your E-commerce business

The e-commerce consumer journey is complex, with many “invisible” moments along the way, where brand owners have little to no visibility of their customers. In the absence of “in the moment” data, retailers & manufacturers rely on customer reviews, sales and retention figures or online data sources to try to piece together a picture of Read more about 5 ways engaging in consumer research can benefit your E-commerce business[…]