5 ways engaging in consumer research can benefit your E-commerce business

The e-commerce consumer journey is complex, with many “invisible” moments along the way, where brand owners have little to no visibility of their customers. In the absence of “in the moment” data, retailers & manufacturers rely on customer reviews, sales and retention figures or online data sources to try to piece together a picture of Read more about 5 ways engaging in consumer research can benefit your E-commerce business[…]

Consumer Product Testing – Looking beyond “Liking”

At Eolas International, we have over 20 years experience of product testing with consumers and sensory panellists.  As Ireland’s largest sensory provider, we have partnered with FMCG clients around the globe and have tested more than 75,000 products in our modern, purpose built testing facilities and in the Irish marketplace. Product testing is sometimes seen Read more about Consumer Product Testing – Looking beyond “Liking”[…]

Employee View – how connecting with employees can open up a wealth of market and product data relevant to your business.

With innovation at the heart of everything we do here in Eolas International, we are continuously seeking new ways to gather market and product intelligence for our clients. In 2018, we highlighted the importance of including consumers in the conversation around product quality and now as we enter 2019, we look to tap into a Read more about Employee View – how connecting with employees can open up a wealth of market and product data relevant to your business.[…]

Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance

In 2018, Eolas International highlighted that more and more, consumers are involved in the measurement of product quality in the marketplace as businesses strive to understand what product quality and experience truly means to their shoppers. Welcome to the start of 2019, and this year promises that this movement will accelerate, and we will also Read more about Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance[…]

Consumer’s high expectations for Online FMCG quality

Product quality will be an increasing factor in determining online winners and losers as FMCG sales increase through e-commerce channels. In fact, product quality may be a core predictor of brand equity for FMCG manufacturers whose retailing strategies include digital marketplaces eg. Amazon and eBay. Despite the pervasive benefits of selling online, an e-commerce channel Read more about Consumer’s high expectations for Online FMCG quality[…]

Consumers want to be heard; Are you ready to listen?

Here, at Eolas International, we are seeing a move away from expert measurement of quality – no longer is it solely measured in labs or by a team of experts but by consumers during in the moment usage occasions. Increasingly we are working on projects with our clients to understand what quality means to consumers, Read more about Consumers want to be heard; Are you ready to listen?[…]