5th April 2018

Product Testing

Product Testing

Eolas can engage with your consumers to understand their consumption experience and satisfaction of your products – whether you
are launching new products or managing your existing portfolio and want to assess how it performs within a competitive set. With
access to consumers worldwide, Eolas can deliver fast and actionable understanding of your products’ performance in-use. We have the
unique capability to integrate consumer testing results with analysis from our trained sensory panellists, providing you with insights and
explanation behind consumer preference.

Client Experience

Project Objective

An international cider company wanted to launch a new cider flavour. Before going to market, the client wanted to ensure that at least
one prototype matched or bettered the competition.
Eolas International conducted blind-taste tests of multiple samples of the client prototypes and a competitor cider, and rated the
samples on various sensory attributes, drinkability, and purchase intent. Consumers were also asked to review their taste experience
against the proposed product concept and different naming options.

Project Outcome

From our research results, it was clear that one client prototype was much preferred to the other, scoring well against the competitor.
With some tweaking based on the sensory results, it was deemed ready for market.
In addition, concise output in relation to the packaging allowed the client marketing team to progress concepts with confidence in
market suitability.