Eolas International has strong capability and expertise in delivering consumer insights on attitudes, usage, needs and product
Using our access to nationally representative online panels around the globe, Eolas offer quantitative survey based
approaches to robustly measure key elements of consumers’ behaviour and attitudes.
Our client wanted to understand usage and attitudes towards meat in the USA, Denmark, Belgium, Switzerland and Sweden in order to
identify opportunities for Irish meat producers to export to these markets.
Eolas ran nationally representative usage and attitudes surveys concurrently in all five countries. This survey measured consumers
behaviour and attitudes towards meat and meat products, shopping behaviour, perception of quality, taste and claims and the
difference in relation to in and out of home consumption.
From the results of the survey, combined with an ad hoc market audit, Eolas were able to outline the current landscape in each market
to the client. The market audit painted a picture of the current landscape in the major channels for meat products. This, combined with
the results of the usage and attitudes study allowed us to identify market development opportunities within each country and to break
that down further into opportunities by segment, cut type and usage occasion.