Trade Sampling for NPD Teams
product and Retail Intelligence
Delivering global retail and e-commerce shelves to your door.
Project Background
As part of a full UK beverage category review, an Irish private label supplier leveraged Eolas International’s trade sampling service to obtain product samples from the UK market.
Client Objectives
Our client sought an alternative solution to their usual sourcing process which was both time and cost intensive. It required a member of their NPD team to fly to the UK, rent a car, visit numerous stores and fly back with the samples as luggage. They sought a quicker turnaround and greater reliability in sample sourcing having previously encountered challenges with availability and accuracy.
Our Solution
Confirming the required samples with our client, we deploy a number of our local trained researchers from our UK network to:
Outcome
How did this service help our client?
We overcame previous challenges, accurately sourcing the necessary samples and cost effectively delivered against a tight timeline. Our client’s NPD team were able to focus resources on a critical development process and retailer submission.
