Project enhancement with our advanced IT solutions
product and Retail Intelligence
Project Background
Prior to working with Eolas, our client, a global player in the FMCG market used traditional methods for monthly market research resulting in delayed insights and a lack of real-time visibility for evaluation of their products and those of their competitors in key markets. The client sought to enhance this project by incorporating our QualX technology that could provide quicker data insights, streamline the assessment process, and offer a comprehensive dashboard for efficient data sharing within their teams
Client Objectives
The client aimed to elevate their project by obtaining real-time data on the presentation, cleanliness, and brand presence of their products compared to competitors. They needed a solution that would allow them to assess over 3600 products in more than 1700 outlets across 7 cities and 7 markets. Additionally the client wanted a user-friendly dashboard that could centralise data and be shared seamlessly with their teams.
Our Solution
We used our Global Network of auditors and our QualX technology, integrating an app and dashboard to streamline the assessment process.We conducted assesments in real-time, capturing data on presentation, cleanliness, price and brand presence across designated outlets.
Through our dashboard, the client had instant visibility into the assessments, including detailed product photos taken within the day of assessment. Client could also filter and review data based on various parameters such as product, market and competitor which for 3600 products was useful for drilling down into the detail.
Outcome
How did this service help our client?
Using our QualX technology significantly improved the client’s project by offering: Real-Time Data Insights: Quicker access to data allowed the client to make informed decisions promptly, leading to a more agile and responsive approach Comprehensive Dashboard: The centralised dashboard provided a user-friendly interface, facilitating easy navigation and data interpretation for the client and their teams Efficient Data Sharing: The dashboard acted as a portal for seamless sharing of data with internal teams, enhancing collaboration and communciation Detailed Product Photos:The inclusion of photos within the day of assessment added a visual dimension to the data, enabling a more nuanced understanding of prpduct presentation and brand presence. Full suite of Reports: At the project’s conclusion, we delivered a comprehensive suite of reports, including valuable insights gained from the assessments.
