The message is clear- sustainable packaging is here to stay. While packaging is central to a products visual appeal for purchasers, many brands, especially in the home care and personal care divisions, have begun to prioritise sustainability and circularity when considering design, use and disposal of the package. The FMCG production model of ‘take, make,
With the ever increasing popularity of online shopping, E-Comm players are continually developing their supply chains to ensure the increasing demands of the consumers are being met. As supply chains become more intricate, do you know how the quality of your products sold through these E-Commerce players is impacted? 1. Impact of delivery times? With
Over the past few months the ways we conduct product research have changed, due to Covid-19 restrictions traditional product testing methods such as hall (marketplace) testing have been placed on hold. As a result we have had to look for new ways to effectively assess product reformulations, line extensions, NPD and product quality, in a
Engaging employees to enhance product quality So here we are, going into our final quarter tracking our product quality in an effort to answer those key questions, yet it feels like we are still missing a piece of the puzzle. That final piece that turns data into insight, where everything aligns and we have that
Leveraging powerful experiences from real consumers, In-Home Usage Testing helps brands understand consumer liking, acceptability and usage of their products.
Today, sustainability is an absolutely critical consideration for companies in the fast-moving consumer goods (FMCG) industry. Consumers are becoming increasingly more aware of the environmental impact their purchasing decisions have and as a result, many now look to support companies who make an effort to implement more sustainable practices into their business. The implications of
