We worked with a large FMCG client to stress test their new, more sustainable packaging for a personal care product pre and post-launch. Business Challenge In line with their Sustainability strategy, a FMCG multinational was due to launch a series of new environmentally friendly packaging within the personal care category. Ahead of launch, they wished
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measure the quality of experience with their products. The objective was to evolve their
A global client wanted to investigate the consumer’s ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program that we had ran in Asia for a global Hair care manufacturer, we found an early indication of a number of on-pack defects within the
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products. The objective was to evolve their
We worked with a large FMCG multinational to measure the consumers’ quality experience in the e-commerce channel in the US. Business ChallengeA large FMCG company sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in the E-Commerce Channel. Previous research conducted by Eolas on behalf of
