Defect Detective

A global client wanted to investigate the consumer's ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program…

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Consumer Experience – Consumption Moment

A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage &…

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