Hall Tests

EOLAs international

Evaluate consumer experience of your products in a controlled and moderated environment

What’s involved?

Hall tests, often referred to as central location tests (CLTs) are conducted in a controlled and moderated environment, delivering consistency and compliance to preparation and presentation of product samples. Hall tests are a useful tool for optimising innovations, reformulated products and benchmarking competitors, as they provide an opportunity to observe and engage consumers during their live reactions to stimuli.

We seek to deliver critical consumer insight measuring product and sensory quality and evaluate impact on behaviour and purchase intent.