Consumer View

Using the Eolas QualX Platform™, we connect with real consumers all over the world to understand their journey with your products. Uncover actionable insights on the consumer quality experience with your products (or your competitors) in-store, online and during product usage.

Engage with real consumers around the world to understand how they
experience the quality of your products; in-store, online, in-use.

01 PATH TO PURCHASE

  • Consumers assess on shelf (or e-commerce) quality experience
  • Evaluate consumer perception of the in-store environment (real or virtual) & the shelf layout where the product is sold
  • Understand the impact that the environment may have on the impressions of your product
  • Understand consumer's perception of e-commerce journey to the home, including delivery, unpacking & sustainability concerns.

02 ON PACK QUALITY

  • Consumers assess their on-pack quality experience.
  • Evaluate your pack security & integrity
  • Identify the presence of any physical and aesthetical packaging defects
  • Gauge the level of consumer awareness and the impact on an immediate purchase

    • 03 USER INTERACTION

  • Consumers assess their package & product quality experience
    Understand the level of consumer acceptability with:
    • - Function (ease of opening, resealability, ease of pour)
    - Condition (breakage, accuracy, fill, size, shape)
    - Sensory (aroma, appearance, taste, texture)
  • Gauge the level of impact of each metric on future purchase intent
  • Identify what delights or frustrates your consumer

    • Learn how one of our Food & Beverage clients has evolved their traditional trade quality program by integrating the consumer experience, using our consumer view service.

    READ CLIENT EXPERIENCE

    Unlock actionable consumer insights from real & natural experiences which can connect your Quality, Technical, R&D, Brand and Sales team.

    Unlock actionable consumer insights from real & natural experiences which can connect your Quality, Technical, R&D, Brand and Sales team.

    What value can our Consumer View Solution create for your team?

    •  A truly global solution providing agile “in the moment’ data capture that delivers a consumer-centric approach to understanding the quality of product experience.

    • Explore the drivers of positive and negative experience, through the eyes of the consumer from point of purchase through to in-moment consumption and usage. Understand the relationship between each driver and its impact on purchase intent.

    • Bring clarity to the lifecycle of your product within the marketplace and identify any possible relationship with defects.

    • Measure consumer awareness of the existence of product and packaging issues and evaluate their impact on the quality of experience.

    • Obtain a Quality of Product Experience score so as to benchmark and track performance.

    Data Collection & Reporting

    Our The Eolas QualX Platform™ is a flexible tool which enables us to efficiently collect, analyse and report on data gathered from our auditor network, global consumers and even your employees, enabling you to understand & improve the consumer’s product quality experience at all touchpoints in their journey.

    EOLAS QUALX PLATFORM

    Our bespoke solutions are designed to work together
    or separately, you might also be interested in..

    Launchpad
    Storecheck
    global product retrival
    sensory analysis
    Proficiency Services
    analytical services
    in home usage testing
    e-commerce

    We'd love to hear from you,
    get in touch to see how we can help.