Consumer View
Using our QualX Platform, we connect with real consumers all over the world to understand their journey with your products. Uncover actionable insights on the consumer experience of quality; in-store, online and in-use, with real data captured in the moments that matter the most
Engage with real consumers around the world to understand how they
experience the quality of your products; in-store, online, in-use.
01 PATH TO PURCHASE
Consumers assess on shelf (or e-commerce) quality experience
Evaluate consumer perception of the in-store environment (real or virtual) & the shelf layout where the product is sold
Understand the impact that the environment may have on the impressions of your product
Understand consumer's perception of e-commerce journey to the home, including delivery, unpacking & sustainability concerns.
02 ON PACK QUALITY
Consumers assess their on-pack quality experience.
Evaluate your pack security & integrity
Identify the presence of any physical and aesthetical packaging defects
Gauge the level of consumer awareness and the impact on an immediate purchase
03 USER INTERACTION
Consumers assess their package & product quality experience
Understand the level of consumer acceptability with;
- Function (ease of opening, resealability, ease of pour)
- Condition (breakage, accuracy, fill, size, shape)
- Sensory (aroma, appearance, taste, texture)
Gauge the level of impact of each metric on future purchase intent
Identify what delights or frustrates your consumer
Learn how one of our Food & Beverage clients has evolved their traditional trade quality program by integrating the consumer experience, using our consumer view service.
Unlock actionable consumer insights from real & natural experiences which can connect your Quality, Technical, R&D, Brand and Sales team.
Unlock actionable consumer insights from real & natural experiences which can connect your Quality, Technical, R&D, Brand and Sales team.
What value can our Consumer View Solution create for your team?
A truly global solution providing agile “in the moment’ data capture that delivers a consumer-centric approach to understanding the quality of product experience.
Explore the drivers of positive and negative experience, through the eyes of the consumer from point of purchase through to in-moment consumption and usage. Understand the relationship between each driver and its impact on purchase intent.
Bring clarity to the lifecycle of your product within the marketplace and identify any possible relationship with defects.
Measure consumer awareness of the existence of product and packaging issues and evaluate their impact on the quality of experience.
Obtain a Quality of Product Experience score so as to benchmark and track performance.
Data Collection & Reporting
Our QUALX PLATFORM enables us to efficiently collect & process data from our sensory panellists, our auditor network, or global consumers in the marketplace, providing fast and secure data analysis with real-time insights & customizable dashboards.
Our bespoke solutions are designed to work together
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