Eolas Launchpad

The Eolas Launchpad program is a best practice approach to pre & post-launch testing of the quality of experience for new product and packaging innovations.

Approximately 1 in 5 new products succeed in the marketplace. By uncovering early insights that are rooted in consumer experience before it hits the marketplace, we can help you optimize, validate & launch your innovation, delivering the greatest chance of success.

Eolas launchpad Pre Launch

  • Physical Innovations
  • Virtual Innovation

Physical Innovations

We send physical products/packaging to a sample of consumers so that they can experience them in their natural in-use moment.

Consumers can assess key metrics such as;

  • Design (Aesthetic Appeal, Recognition, Distinctiveness)

  • Communications (Messaging, Instructions)

  • Condition (Integrity, Material, Susceptibility to defects)

  • Security (Seal, Closure, Re-Closure)

  • Function (Ease of opening, Usage, Impact on Product)

  • Packaging Unit (Storage, Lifecycle i.e. recyclability)

  • Product (Appearance, Performance, Fragrance, Viscosity)

Virtual Innovations

Our innovative tool allows users to review, evaluate and interact with 3D images of new products and packaging. In what is a very interactive & engaged experience, we ensure that we capture expectations and perceptions in the most natural way possible.

Our sample can assess virtual innovations on key metrics such as;

  • Aesthetic Appeal

  • Recognition & Distinctiveness

  • Condition & Material Observation

  • Perception of Susceptibility to Defects

  • Packaging Unit (size, shape, storage, lifecycle i.e. recyclability) Messaging & Instructions Understanding

Once the product has had time to embed itself within the marketplace, we mobilise your consumers or our trained auditors to understand its performance, impact of variables (retail environment) and real life quality of product experience. We explore these at each touchpoint of the user’s journey i.e. in-store, e-commerce and in-use

Eolas launchpad Post-Launch

Once the product has had time to embed itself within the marketplace, we mobilise your employees, consumers or auditors to understand its performance, impact of variables (retail environment) and real life quality of product experience. We explore these at each touchpoint of the user’s journey i.e. in-store, e-commerce and in-use.

Some key metrics for post-launch testing include;​

  • Retail Environment (ease of navigation, awareness, standout, reach, shelf hygiene, logistical impact)
  • Competitive Set (visibility, differentiation, location, pricing, promotions)

  • Packaging Condition (Acceptance, observation of defects/issues, integrity, impact on purchase)

  • Packaging Function (Security, Ease of opening, Usage, Storage, Recyclability impact on purchase)

  • Product Performance (Appearance, Aroma, Viscosity, Efficiency, impact on purchase)

Data Collection & Reporting

Our QUALX PLATFORM enables us to efficiently collect & process data from our sensory panellists, our auditor network, or global consumers in the marketplace, providing fast and secure data analysis with real-time insights & customizable dashboards.

Our bespoke solutions are designed to work together
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