The Eolas Launchpad program is a best practice approach to pre & post-launch testing of the quality of experience for new product and packaging innovations.
Only about 1 in 5 new products succeed in the marketplace. To help your chances of success Eolas can gather early insights rooted in the consumer quality experience from your pre-launch concepts. This helps you optimize and validate the innovation you choose to launch giving the greatest chance of success.
Eolas launchpad Pre Launch
We send physical products/packaging to a sample of consumers so that they can experience them in their natural in-use moment.
Consumers can assess key metrics such as;
Design (Aesthetic Appeal, Recognition, Distinctiveness)
Communications (Messaging, Instructions)
Condition (Integrity, Material, Susceptibility to defects)
Security (Seal, Closure, Re-Closure)
Function (Ease of opening, Usage, Impact on Product)
Packaging Unit (Storage, Lifecycle i.e. recyclability)
Product (Appearance, Performance, Fragrance, Viscosity)
Our innovative tool allows users to review, evaluate and interact with 3D images of new products and packaging. In what is a very interactive & engaged experience, we ensure that we capture expectations and perceptions in the most natural way possible.
Our sample can assess virtual innovations on key metrics such as;
Recognition & Distinctiveness
Condition & Material Observation
Perception of Susceptibility to Defects
Packaging Unit (size, shape, storage, lifecycle i.e. recyclability) Messaging & Instructions Understanding
Once the product has had time to embed itself within the marketplace, we mobilise your consumers or our trained auditors to understand its performance, impact of variables (retail environment) and real life quality of product experience. We explore these at each touchpoint of the user’s journey i.e. in-store, e-commerce and in-use
Eolas launchpad Post-Launch
Once the product has had time to embed itself within the marketplace, we mobilise your employees, consumers or auditors to understand its performance, impact of variables (retail environment) and real life quality of product experience. We explore these at each touchpoint of the user’s journey i.e. in-store, e-commerce and in-use.
Some key metrics for post-launch testing include;
- Retail Environment (ease of navigation, awareness, standout, reach, shelf hygiene, logistical impact)
Competitive Set (visibility, differentiation, location, pricing, promotions)
Packaging Condition (Acceptance, observation of defects/issues, integrity, impact on purchase)
Packaging Function (Security, Ease of opening, Usage, Storage, Recyclability impact on purchase)
Product Performance (Appearance, Aroma, Viscosity, Efficiency, impact on purchase)
Data Collection & Reporting
Our The Eolas QualX Platform™ is a flexible tool which enables us to efficiently collect, analyse and report on data gathered from our auditor network, global consumers and even your employees, enabling you to understand & improve the consumer’s product quality experience at all touchpoints in their journey.
Our bespoke solutions are designed to work together
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