Cian Long, Author at Eolas International

Consumer’s high expectations for Online FMCG quality

Product quality will be an increasing factor in determining online winners and losers as FMCG sales increase through e-commerce channels. In fact, product quality may be a core predictor of brand equity for FMCG manufacturers whose retailing strategies include digital marketplaces eg. Amazon and eBay. Despite the pervasive benefits of selling online, an e-commerce channel Read more about Consumer’s high expectations for Online FMCG quality[…]