There was a time when E-commerce experts stated the high street store was dead. That retail stores of any kind will bow down to the superiority of internet purchasing. Although there is no question E-commerce has impacted retail (1 in every £5 pounds spent with UK retailers is now online), there has been a recent Read more about Welcome to the Phygital Age[…]
The e-commerce consumer journey is complex, with many “invisible” moments along the way, where brand owners have little to no visibility of their customers. In the absence of “in the moment” data, retailers & manufacturers rely on customer reviews, sales and retention figures or online data sources to try to piece together a picture of Read more about 5 ways engaging in consumer research can benefit your E-commerce business[…]
At Eolas International, we have over 20 years experience of product testing with consumers and sensory panellists. As Ireland’s largest sensory provider, we have partnered with FMCG clients around the globe and have tested more than 75,000 products in our modern, purpose built testing facilities and in the Irish marketplace. Product testing is sometimes seen Read more about Consumer Product Testing – Looking beyond “Liking”[…]
