The message is clear- sustainable packaging is here to stay. While packaging is central to a products visual appeal for purchasers, many brands, especially in the home care and personal care divisions, have begun to prioritise sustainability and circularity when considering design, use and disposal of the package. The FMCG production model of ‘take, make, Read more about Sustainable packaging, Sustainable problems?[…]
With the ever increasing popularity of online shopping, E-Comm players are continually developing their supply chains to ensure the increasing demands of the consumers are being met. As supply chains become more intricate, do you know how the quality of your products sold through these E-Commerce players is impacted? 1. Impact of delivery times? With Read more about How does the E-Commerce Supply Chain impact the quality of your products?[…]
There was a time when E-commerce experts stated the high street store was dead. That retail stores of any kind will bow down to the superiority of internet purchasing. Although there is no question E-commerce has impacted retail (1 in every £5 pounds spent with UK retailers is now online), there has been a recent Read more about Welcome to the Phygital Age[…]
The e-commerce consumer journey is complex, with many “invisible” moments along the way, where brand owners have little to no visibility of their customers. In the absence of “in the moment” data, retailers & manufacturers rely on customer reviews, sales and retention figures or online data sources to try to piece together a picture of Read more about 5 ways engaging in consumer research can benefit your E-commerce business[…]
At Eolas International, we have over 20 years experience of product testing with consumers and sensory panellists. As Ireland’s largest sensory provider, we have partnered with FMCG clients around the globe and have tested more than 75,000 products in our modern, purpose built testing facilities and in the Irish marketplace. Product testing is sometimes seen Read more about Consumer Product Testing – Looking beyond “Liking”[…]
With innovation at the heart of everything we do here in Eolas International, we are continuously seeking new ways to gather market and product intelligence for our clients. In 2018, we highlighted the importance of including consumers in the conversation around product quality and now as we enter 2019, we look to tap into a Read more about Employee View – how connecting with employees can open up a wealth of market and product data relevant to your business.[…]
In 2018, Eolas International highlighted that more and more, consumers are involved in the measurement of product quality in the marketplace as businesses strive to understand what product quality and experience truly means to their shoppers. Welcome to the start of 2019, and this year promises that this movement will accelerate, and we will also Read more about Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance[…]
Product quality will be an increasing factor in determining online winners and losers as FMCG sales increase through e-commerce channels. In fact, product quality may be a core predictor of brand equity for FMCG manufacturers whose retailing strategies include digital marketplaces eg. Amazon and eBay. Despite the pervasive benefits of selling online, an e-commerce channel Read more about Consumer’s high expectations for Online FMCG quality[…]