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Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance

In 2018, Eolas International highlighted that more and more, consumers are involved in the measurement of product quality in the marketplace as businesses strive to understand what product quality and experience truly means to their shoppers. Welcome to the start of 2019, and this year promises that this movement will accelerate, and we will also Read more about Beyond Measurement – The Importance of Consumer Observation in Measuring Product Performance[…]

Consumer’s high expectations for Online FMCG quality

Product quality will be an increasing factor in determining online winners and losers as FMCG sales increase through e-commerce channels. In fact, product quality may be a core predictor of brand equity for FMCG manufacturers whose retailing strategies include digital marketplaces eg. Amazon and eBay. Despite the pervasive benefits of selling online, an e-commerce channel Read more about Consumer’s high expectations for Online FMCG quality[…]