Eolas International has strong capability and expertise in delivering consumer insights on attitudes, usage, needs and product experience.
Using our access to nationally representative online panels around the globe, Eolas offer quantitative survey based approaches to robustly measure key elements of consumers’ behaviour and attitudes.
Qualitative understanding of consumers can provide rich insights into their attitudes and experience of products and bring quantitative research to life in the consumer voice.
Eolas have the capability to conduct traditional in-depth interviews and focus groups around the globe, as well as agile approaches such as mobile based in home.
Eolas can talk to your consumers to predict consumer acceptance of new products or to continuously monitor consumer satisfaction of your current products. Whether you are launching a new product, reformulating your current portfolio, or want to assess how your product compares to your competitive set, Eolas can help you understand the full experience that users have with your product.
With access to millions of consumers worldwide, Eolas can deliver a fast and actionable understanding of your products’ strengths and weaknesses. We have the unique capability to integrate the results from our trained sensory panellists with outcomes from consumer research, which gives you valuable insights into your products and an explanation behind the consumer preference data.
Listen to the consumers' voice in product quality
Consumer engagement with product quality is at its highest as more products appear on the market and technology allows their opinions
to be heard.
Eolas believes that this engagement provides the opportunity for consumer centric measurement of product quality: measurement of
product experience by the consumer, based on what matters to them at the key moments that influence their purchase decision.
Our client wanted to understand consumer recognition of on-pack quality issues and whether these were leading to rejection at the point of purchase.
We engaged with consumer over a period of time in both in-store and online channels to assess the different types of defects they recognised and the impact of these on their purchase decision. Our research indicated that whilst some on-pack defect types were widely noticed and recognised by consumers, many were considered normal and an acceptable part of the product's marketplace journey. However, a number of defect types were heavily rejected by consumers and the results helped our client prioritise actions to reduce the prevelence in the marketplace and ensure that consumer acceptance was at the heart of quality decisions.